Tata Teleservices (Tata indicom) is all set to launch its GSM services branded under the name Tata DoCoMo, reflecting the name of its shareholder and partner, Japanese telco NTT DoCoMo. Tata DoCoMo is going to launch its services OFFICIALY by end of this month (june 2009), initially it will be start only in Southern region of India.
Tata Teleservices, a CDMA mobile operator, moved into the GSM forray following the footsteps of its CDMA rival RCom ( Relaince GSM ), which recently launched its GSM services. The operators anticipate that the dual-technology will help them attract larger subscriber base from market leaders Bharti Airtel and Vodafone Essar after MNP is introduced in the nation by end of 2009. NTT DoCoMo will help Tata launch services such as i-mode, location-based services, mobile payments and 3G in India. Tata is investing USD 2 billion in the nationwide GSM roll-out.